Choose Index below for a list of all words and phrases defined in this glossary.
Lead - A lead is a prospect who has identified himself or herself, and is engaged in the buying process.
Source: NextMark, 10 August 2009 10:17:08, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000F2TYAA0
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl