Choose Index below for a list of all words and phrases defined in this glossary.
Lifestyle data - Data which relates to individuals and their way of life and interests. This contributes to their propensity to respond and relevancy of marketing.
[Category=Database Marketing ]
Source: DBG, 07 May 2011 08:45:42, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl