Choose Index below for a list of all words and phrases defined in this glossary.
List Cleaning - Another phrase for list updating -- the process of correcting a mailing list. "Cleaning" implies the removal of the records "undeliverable as addressed."
[Category=Database Marketing ]
Source: Postcom, 15 March 2010 09:28:49, http://postcom.org/public/admail_image/glossary.htm
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List cleaning and suppression - Process of cleaning a list, deduplicating, removing and correcting poor data and referencing against industry suppression files.
[Category=Database Marketing ]
Source: DBG, 07 May 2011 08:46:50, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl