List Maintenance

List Maintenance - list maintenance is the process of updating a mailing list with current names, addresses, and other relevant information.

[Category=Database Marketing ]

Source: NextMark, 11 August 2009 14:50:20, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F8eoAAC

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List Maintenance - The methodology to keep a mailing list current through timely updating of adds, kills, and changes.

[Category=Database Marketing ]

Source: Postcom, 16 March 2010 08:57:33, http://postcom.org/public/admail_image/glossary.htm