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List Management

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List Management - list management is the process of selling mailing lists. List management includes the tasks of publishing data cards and maximizing sales through promotional efforts. It also includes the responsibility of processing orders, coordinating approvals with the list owner, and coordinating fulfillment with the list owner's service bureau.

Source: NextMark, 12 August 2009 09:02:41, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000DiBRAA0

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl