List Manager

List Manager - A list manager is a company or individual who acts as an agent of the list owner in selling their mailing lists. List managers are typically responsible for publishing data cards and maximizing sales through promotional efforts. They are also responsible for processing orders, coordinating approvals with the list owner, and coordinating fulfillment with the list owner's service bureau. Mailing lists are typically managed by only one list manager in an exclusive arrangement with the list owner. However, management of a given mailing list may change from one list manager to another over time.

[Category=Database Marketing ]

Source: NextMark, 12 August 2009 09:03:10, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiB3AAK

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List Manager - While the list broker works for the mailer, the list manager services the list owner as merchandiser of a list, involving all details of promotion, rental, collection, and control.

[Category=Database Marketing ]

Source: Postcom, 16 March 2010 09:00:25, http://postcom.org/public/admail_image/glossary.htm