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List Popularity Index (LPI)

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List Popularity Index_ (LPI) - The list popularity Index_ (LPI) is a mailing list's popularity rating on a range from 0 to 100, with 100 being the highest rating. The LPI scores are calculated using a proprietary algorithm that analyzes recency and frequency of more than 100,000 outside list recommendations made in the trailing twelve months of the scoring date.

Source: NextMark, 12 August 2009 09:04:22, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000LzZkAAK


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl