Choose Index below for a list of all words and phrases defined in this glossary.
Loss Leader - A loss leader is a product or service that is sold below cost to attract customers to more profitable offers.
Source: NextMark, 12 August 2009 09:07:02, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000F8fVAAS
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl