Choose Index below for a list of all words and phrases defined in this glossary.
Drop (Mail Drop) - The time and usually the description of a given mailing. Drop day is the day such a mailing is scheduled to be delivered to the postal service. (If test groups are not mailed at the same time, the measurement of half life may be mangled.)
[Category=Database Marketing ]
Source: Postcom, 28 February 2010 09:53:09, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl