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Market Penetration Analysis

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Market Penetration Analysis - definition(s)

market penetration analysis - [spatial analysis] A process that determines the percentage of a market area being reached based on the number of customers within an area divided by the total population in that area.

[Category=Geospatial ]

Source: esri, 06 June 2012 08:19:33, http://support.esri.com/en/knowledgebase/GISDictionary/term/abbreviation External 


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