Choose Index below for a list of all words and phrases defined in this glossary.
Market Potential - Market potential is a data analysis exercise which involves profiling of existing customers or markets and matching against other sources, to help to define the commercial universe or market. This exercise is usually completed at a product or proposition level and will help shape business decisions.
[Category=Database Marketing ]
Source: DBG, 08 May 2011 09:37:01, http://www.dbg.co.uk/glossary/1015
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