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Marketing Qualified Lead (MQL)

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Marketing Qualified Lead (MQL) - definition(s)

Marketing Qualified Lead - MQL - Marketing qualified leads are prospects that have shown interest in a company by engaging in some way with their marketing activities. This may be attending an event, downloading a white paper, or having a conversation at a trade show.

[Category=Database Marketing ]

Source: CRM Technologies, 16 February 2014 09:44:32, https://www.crmtechnologies.com/blog/2014/02/04/marketing-automation-glossary-part-one/ External

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