Choose Index below for a list of all words and phrases defined in this glossary.
Masterfile - A single combined file of all list inputs owned or controlled by a company, which can be found individually on subsidiary files. Publishers offer executives from multiple magazines. Mail order customers offer selects across product lines. Compilers offer any segment- consumer, business - embraced in the master file. Masterfiles provide large data banks now marketed in Science, Computers, Ethnics, Professionals, et al.
[Category=Database Marketing ]
Source: Postcom, 19 March 2010 10:49:16, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl