Media

Media - Response is the name of the game, and direct mail is just one of the players. The other major media used for response include space advertising (newspapers and magazines) self-standing stuffers, radio, TV, take-ones, car cards, package inserts, billing inserts, and hand delivery. (With generic coding, response for each one can be compared, in total, with response for each other media.)

[Category=Database Marketing ]

Source: Postcom, 20 March 2010 09:55:03, http://postcom.org/public/admail_image/glossary.htm