Choose Index below for a list of all words and phrases defined in this glossary.
Multichannel - Leveraging multiple points of contact. For example, multiple channels for a retailer to interact with customers could include website, email, wireless (WAP, SMS,/MMS, Call Center/CSR, printed catalog, kiosk, Point-of-Sale (POS), direct mailings, mass media, etc. The objective of multichannel marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.
[Category=Data Quality ]
Stibo Systems, 24 May 2011 09:17:44, http://www.stibosystems.com/US/Resources/Glossary/F.aspx
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl