Choose Index below for a list of all words and phrases defined in this glossary.
Name Drain - The loss sustained by almost all businesses, of the names and addresses of prospective customers who write or call to them or visit their stores.
[Category=Database Marketing ]
Source: Postcom, 22 March 2010 08:19:10, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl