Choose Index below for a list of all words and phrases defined in this glossary.

Negative Option

index | Index

Negative Option - definition(s)

Negative Option - A book club utilizing negative option provides its customers, usually each month, with the opportunity to return a card and refuse a selection; if the card is not returned or not returned in time, the selection is automatically forwarded and billed to the customer.

[Category=Database Marketing ]

Source: Postcom, 22 March 2010 08:26:17, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 

 

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl