One-to-One Marketing

One-to-One Marketing - One of the foundation principles of CRM - treating each customer as an individual.

[Category=Information Management ]

Source: Information-Management.com, 30 June 2010 09:24:03, http://www.information-management.com/glossary/m.html

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One-to-One Marketing - One of the foundation principles of CRM treating each customer as an individual.

[Category=Data Management ]

Source: DataMentors, 24 August 2010 09:21:17, http://www.datamentors.com/News-and-Resources/Glossary.html