Choose Index below for a list of all words and phrases defined in this glossary.
Opt-out - opt-out is a method that enables individuals to elect to avoid receiving communications such as promotional materials from specified sources. This is typically presented as a checkbox that is checked by default. To avoid receiving the communications, the individual must take action by unchecking the box.
Source: NextMark, 16 August 2009 10:39:17, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiCGAA0
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Opt-out - A way an individual can avoid receiving unsolicited product or service information by request . This is most commonly associated with Direct Mail campaigns.
[Category=Database Marketing ]
Source: DBG, 09 May 2011 08:34:33, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl