Choose Index below for a list of all words and phrases defined in this glossary.
Pass-Along Effect - Mailings to businesses may benefit from this effect as executives tend to forward particularly interesting mail to their associates. Businesses catalog mailers seek to harness this effect by printing a group of germane titles on the cover as a suggested routing for such pass-along readership.
[Category=Database Marketing ]
Source: Postcom, 26 March 2010 08:05:38, http://postcom.org/public/admail_image/glossary.htm
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