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Penetration

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Penetration - definition(s)

Penetration - The relationship between the number of names on a segment of a customer file and the universe available for that segment expressed as a percentage or ratio--that is, 2 percent or 1 in 50.

[Category=Database Marketing ]

Source: Postcom, 26 March 2010 08:16:20, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 

   

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl