Choose Index below for a list of all words and phrases defined in this glossary.
Personalized Marketing - A form of marketing that uses information contained in a database to customize the message delivered to each recipient (personalization). In contrast to mass marketing that targets broad markets segments, personalized marketing targets large volumes of individuals utilizing data-driven, automated processes.
[Category=Direct Marketing ]
Source: Digital Formatting Services, 31 December 2011 09:32:42, http://www.digitalformattingservices.com/vdp_glossary.htm
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Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl