Predictive Modeling

predictive modeling - Predictive modeling is a process used in predictive analytics to create a statistical model of future behavior. Predictive analytics is the area of data mining concerned with forecasting probabilities and trends.

A predictive model is made up of a number of predictors, which are variable factors that are likely to influence future behavior or results. In marketing, for example, a customer's gender, age, and purchase history might predict the likelihood of a future sale.

In predictive modeling, data is collected for the relevant predictors, a statistical model is formulated, predictions are made and the model is validated (or revised) as additional data becomes available. The model may employ a simple linear equation or a complex neural network, mapped out by sophisticated software.

Predictive modeling is used widely in information technology (IT). In spam filtering systems, for example, predictive modeling is sometimes used to identify the probability that a given message is spam. Other applications of predictive modeling include customer relationship management (CRM), capacity planning, change management, disaster recovery, security management, engineering, meteorology and city planning.

Related glossary terms: conformed dimension, data modeling / data modelling, star schema, dimension, snowflaking (snowflake schema)

[Category=Data Management ]

Source: WhatIs.com, 01 September 2013 09:16:02, http://whatis.techtarget.com/glossary/Data-and-Data-Management

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predictive modeling - The process of developing a model that will most likely predict a trend or outcome.

[Category=Big Data ]

Source: DataInformed, 07 November 2013 08:41:44, http://data-informed.com/glossary-of-big-data-terms/