Promotional/Novelty Item

promotional/novelty item - (Publications Mail terminology)

   * a non-personalized item used to promote a brand name, a product or a service
   * a Promotional/Novelty Item may be an actual product provided that it is intended as a trial to be used, displayed or worn by the reader of the publication
   * if more than one identical paper or paper-like promotional item (e.g., brochures, maps) is enclosed with one host publication, then the Samples and Promotional/Novelty price will be applied to the collection of those items
   * some examples of Promotional/Novelty Items include: small articles of clothing, pens, date booklets and souvenirs

[article de promotion et nouveauté]

[Category=Postal ]

Source: Canada Post, 08 February 2013 09:40:23, http://www.canadapost.ca/tools/pg/glossary-e.asp