Choose Index below for a list of all words and phrases defined in this glossary.
Pull - To remove sorted mail from distribution cases and other containers for transport to the next point of handling. (Also called sweep.)
[Category=Postal ]
Source: USPS, 24 October 2009 11:15:33, http://www.usps.com/cpim/ftp/pubs/pub32/pub32h_p.html
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Pull - Usually refers to the proportion of response by mail or phone to a given promotional activity.
[Category=Database Marketing ]
Source: Postcom, 29 March 2010 08:47:47, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl