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Reactivation Program

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Reactivation Program - reactivation program is a campaign that encourages dormant customers to purchase again.

Source: NextMark, 18 August 2009 11:35:38, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F8fwAAC

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl