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Relationship Marketing

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Relationship Marketing - relationship marketing is the practice of building relationships with existing customers to promote customer loyalty. The primary objective of relationship marketing is to increase the lifetive value (LTV) of a customer.

Source: NextMark, 18 August 2009 11:42:21, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F9E6AAK

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl