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Ride Along Program (RAL)

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Ride Along Program (RAL) - A ride along program (RAL) is a mailing to existing customers offering them additional products or services from other companies.

Source: NextMark, 19 August 2009 16:01:31, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F8JpAAK


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl