Choose Index below for a list of all words and phrases defined in this glossary.
Searchandising - Searchandising (as you might guess from the name) combines search capabilities with merchandising. It is becoming an increasingly important part of ecommerce, with the majority of shopping starting with a keyword search. Searchandising allows customers to find the products they are looking for quickly and easily by combining intelligence from search terms with expertise in merchandising.
[Category=Database Marketing ]
Source: DBG, 11 May 2011 07:33:51, http://www.dbg.co.uk/glossary/1015
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