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Sender reputation - A key benchmark of deliverability used by major ISPs such as Hotmail and Yahoo.
[Category=Database Marketing ]
Source: DBG, 11 May 2011 07:35:49, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl