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Sex

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Sex - definition(s)

Sex - This is now a significant selection factor in business lists as well as on consumer files. Female lists in business include over 30,000 top female executives in big business, over 300,000 working women subscribers to a magazine, over 1,500,000 owners of individual Keough investment plans.

[Category=Database Marketing ]

Source: Postcom, 06 April 2010 17:23:30, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

   


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl