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Share of Wallet

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Share of Wallet - definition(s)

Share of Wallet - The percentage of a customer's requirements that are filled by a particular brand of product or service.

[Category=Information Management ]

Source: Information-Management.com, 07 July 2010 09:39:04, www.information-management.com/glossary/m.html External


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl