Choose Index below for a list of all words and phrases defined in this glossary.
Surname Selection - For ethnic selection, the surname is a reasonable method for section of such easily identifiable groups as Irish, Italian (and hence Catholic), Jews and Spanish (actually Spanish-sounding names). Specialists have extended this type of coding to more esoteric groups such as German, English, Scotch, and Scandinavian.
[Category=Database Marketing ]
Source: Postcom, 10 April 2010 13:36:38, http://postcom.org/public/admail_image/glossary.htm
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