Choose Index below for a list of all words and phrases defined in this glossary.
Telemarketing - telemarketing is a promotional activity that involves talking on the phone to customers or prospects. Inbound telemarketing occurs when a customer or prospect initiates the call. Outbound telemarketing occurs when the direct marketer initiates the call.
[Category=Direct Marketing ]
Source: NextMark, 20 August 2009 13:08:40, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F9GIAA0
These advertisers support this free service
Telemarketing - The use of the telephone to increase sales to customers, inquiries, catalog requesters. Phoning to prospects who already have a relationship to the caller. (See Teleprospecting.)
[Category=Database Marketing ]
Source: Postcom, 11 April 2010 10:09:22, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl