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Test Campaign

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Test Campaign - definition(s)

Test Campaign - Mailings of test pieces to number of outside lists to establish a bank for continuation mailings; must not be to only one list which is a "continuous series of one experiment."

[Category=Database Marketing ]

Source: Postcom, 12 April 2010 10:20:45, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 

 

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl