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Test Samples - When initially testing lists, a sample of names is drawn - by Nth number, or zip spread, or by 5th digit of zip. The samples are to be equal, irrespective of the varying sizes of the lists. The tests must deliver enough responses to meet two additional basic requirements - break-even on the tests and sufficient responses for statistical validity.
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Source: Postcom, 12 April 2010 10:21:30, http://postcom.org/public/admail_image/glossary.htm
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