Choose Index below for a list of all words and phrases defined in this glossary.
Transcreation - Process by which new content is developed or adapted for a given target audience instead of merely translating existing material. It may include copywriting, image selection, font changes, and other transformations that tailor the message to the recipient.
See also: Cultural adaptation ; Culturally-sensitive translation
[Category=Localization/Localisation ]
Source: Common Sense Advisory, 31 January 2010 08:50:12, http://www.commonsenseadvisory.com/Resources/Glossary/tabid/878/Default.aspx
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