Choose Index below for a list of all words and phrases defined in this glossary.
Unique Clicks - The number of individual recipients who click on a link within a given email. Even if one person clicks on three links within an email, he/she is only counted as one unique click.
[Category=Database Marketing ]
Source: DBG, 12 May 2011 08:50:15, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl