Choose Index below for a list of all words and phrases defined in this glossary.
Unit of Sale - The unit of sale is the typical or average amount of purchase by those on a mailing list. On a catalog-sourced mailing list, this could be the average order size. On a magazine-sourced mailing list, this could be the average subscription price. On a non-profit-sourced mailing list, this could be the average donation.
Source: NextMark, 20 August 2009 13:12:38, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000DiNUAA0
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl