Choose Index below for a list of all words and phrases defined in this glossary.
Wide Area Telephone Service (WATS) - Almost all direct mail operators selling to consumers as well as to businesses provide WATS for free inbound telephone communication for their customers. Many also buy area coverage for outbound WATS.
[Category=Database Marketing ]
Source: Postcom, 17 April 2010 09:13:21, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl