Choose Index below for a list of all words and phrases defined in this glossary.
Working Women - A relatively new selection factor for mailers. Lists may be compiled (as women executives of S&P major companies) or mail order responsive (as paid subscribers to Working Women magazine.)
[Category=Database Marketing ]
Source: Postcom, 17 April 2010 09:18:32, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl