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Campaign Management

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Campaign Management - definitions

Campaign Management - campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.

[Category=Database Marketing ]

Source: NextMark, 21 July 2009 11:03:50, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F3A7AAK External


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Campaign Management - Detailed tracking, reporting and analysis that provides precise measurements regarding current marketing campaigns, how they are performing and the types of leads they attract.

[Category=Information Management ]

Source: Information-Management.com, 04 June 2010 10:09:38, http://www.information-management.com/glossary/c.html External


Campaign Management - Detailed tracking, reporting and analysis that provides precise measurements regarding current marketing campaigns, how they are performing and the types of leads they attract.

[Category=Data Management ]

Source: DataMentors, 15 August 2010 10:11:35, http://www.datamentors.com/News-and-Resources/Glossary.html External


Campaign Management - The process of planning, creating, executing, and measuring marketing campaigns via a range of channels.

[Category=Database Marketing ]

Source: DBG, 02 May 2011 07:57:22, http://www.dbg.co.uk/glossary/1015 External 

 

   


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl