Chi-Square Automatic Interaction Detection (CHAID)

Chi-square automatic interaction detection (CHAID) - chi-square automatic interaction detection (CHAID) is is an automated process used to show the relationships between independent and dependent variables that can improve or optimize the performance of a customer acquisition campaign.

[Category=Database Marketing ]

Source: NextMark, 22 July 2009 09:38:20, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0MyAAK

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CHAID - Chi-square Automatic Interaction Detection is a statistical technique used to segment customers on the basis of multiple alternative variables. The analysis creates a segmentation tree and continues to add different variables (branches), to the tree as long as it is statistically significant.

[Category=Quality ]

Source: The Quality Portal, 03 April 2011 08:48:05, http://thequalityportal.com/glossary/b.htm