Choose Index below for a list of all words and phrases defined in this glossary.
Dollars - A selection factor for the size of purchase or purchases from a direct response customer file. Can be dollars per item, per quarter, per year, highest dollars, or cumulative dollars where available.
[Category=Database Marketing ]
Source: Postcom, 28 February 2010 09:49:12, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl