Dual Addresses

Dual Addresses - In business lists, the ship-to-address may be and often is different from the bill-to-address. It is a good customer protection policy to mail both. Suitably equipped mail fulfillment skills can provide dual Addressing_ for catalogs in line, one as the mailing address (on the cover) and the other on a card or form with identical coding information serving as the order form. This form is then gathered in and bound into the catalogs - increasing dramatically the proportion of responses which can be captured by key code.

[Category=Database Marketing ]

Source: Postcom, 28 February 2010 09:56:52, http://postcom.org/public/admail_image/glossary.htm