Choose Index below for a list of all words and phrases defined in this glossary.
Dupe - Trade lingo for a duplicate record that has been identified and eliminated. It is good practice to look at the "matched pairs" or "dupes" so identified to make certain the dropped record is really a duplicate.
[Category=Database Marketing ]
Source: Postcom, 02 March 2010 09:09:22, http://postcom.org/public/admail_image/glossary.htm
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Duplicate - In master Data Management_ a duplicate group is one that has two or more database rows representing the same real-world entity. For example, the two names "Bob Hope" and "Robert Hope" residing on the same address may be identified as the same real-world person. Master Data Management_ solutions aim to establish and maintain a single view of business partners . This discipline is called identity resolution. In entity resolution we may also find, for example, two product master data rows describing the same real-world product. This is used as part of improving product Data Quality_.
[Category=Data Quality ]
Stibo Systems, 17 May 2011 09:41:40, http://www.stibosystems.com/US/Resources/Glossary/B.aspx
Dupe - An informal term for a duplicate record or field.
[Category=Direct Marketing ]
Source: Digital Formatting Services, 24 December 2011 09:21:24, http://www.digitalformattingservices.com/vdp_glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl