Householding

Householding - householding is the process in which all of the members of a household are grouped together for promotional purposes in order to send a single mail piece or package per mailing address.

[Category=Direct Marketing ]

Source: NextMark, 08 August 2009 11:07:38, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F8fsAAC

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Householding - A methodology of consolidating names and addresses. Householding is a key element of using data for marketing purposes. It refers to the process of grouping and filtering information about a given person, family, household or company.

[Category=Data Governance ]

Source: The Data Governance Institute, 09 December 2009 09:17:10, http://www.datagovernance.com/glossary-governance/

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Householding - A methodology of consolidating names and addresses. Today, householding refers to any grouping of information about a given person, family, household or company.

[Category=Information Management ]

Source: Information-Management.com, 22 June 2010 08:28:06, http://www.information-management.com/glossary/f.html

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Householding - A methodology of consolidating names and addresses.

[Category=Data Warehousing ]

Source: Sun.com, 29 July 2010 13:33:27, http://www.sun.com/third-party/dw/brochures/67198.Acrobat.pdf

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Householding - A methodology of consolidating names and addresses. Today, householding refers to any grouping of information about a given person, family, household or company.

[Category=Data Management ]

Source: DataMentors, 21 August 2010 09:00:50, http://www.datamentors.com/News-and-Resources/Glossary.html

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Householding - A methodology of consolidating names and addresses.

[Category=Data Warehousing ]

Source: Aexis Business Intelligence, 12 December 2010 10:54:28, http://www.aexis.eu/DataWarehouse-Glossary/