Choose Index below for a list of all words and phrases defined in this glossary.
Internet buyer - An internet buyer is an individual who has previously ordered items through the internet. When conducting a Direct Marketing_ campaign where the sole response mechanism is the internet, it's important to choose mailing lists of internet responders because many people are still reluctant to order through the internet.
Source: NextMark, 09 August 2009 10:46:54, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiBlAAK
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