Choose Index below for a list of all words and phrases defined in this glossary.
Key Line - A line of alphanumeric characters designating selected facts about an individual customer record such as length of term, size of purchase, classification, identification number. In magazine updating, it is almost imperative for the key line to be provided to make any change in the records, as for example, a change in address.
[Category=Database Marketing ]
Source: Postcom, 13 March 2010 09:48:25, http://postcom.org/public/admail_image/glossary.htm
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