Choose Index below for a list of all words and phrases defined in this glossary.
Market - A market is the target audience for a Direct Marketing_ campaign. The market may be generally defined as business, consumer, government, or other. The market is more specifically defined through the segments of the mailing lists chosen for the campaign.
[Category=Database Marketing ]
Source: NextMark, 14 August 2009 11:11:30, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiBbAAK
These advertisers support this free service
Market - In the list world, each list is a market; all potential buyers that can be reached by mail are the market.
[Category=Database Marketing ]
Source: Postcom, 19 March 2010 10:42:02, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl